Sailing is an ideal platform to promote ‘green’ brands and environmental issues. Return on investment for organisations sponsoring sailing activities has proved to be impressive in the past.
Some of the benefits to you as a sponsor are:
To form an association with one of the most environmentally friendly sports in the world
To enjoy a positive image association with a successful, challenging race
To exhibit and have sponsor support e.g. distribution of literature at Boat Shows
To benefit from international, national and regional media coverage
Sponsoring yacht racing has been known to help organisations with internal communications, bringing together teams around a common subject.
A main sponsor would have their brand name included in the title of the race, i.e. The “………..” Three Peaks Yacht Race 2011 and branding-display opportunities are available at each port.